Market research on dating websites senior dating san

This trend is partly driven by a rise in the number of single people within the population.

The last Office for National Statistics census in 2011 revealed that over 15.7 million adults in England and Wales had never been married, up from 12.5 million in 2001.

Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.

Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.

Disapproval has gotten especially rare among now spend more time on dating apps than they do on the sites themselves.

And by 2018, more than 80 percent of the population will own a smartphone up from 46 percent in 2012, according to IBISWorld.

Given that the sites use different approaches to online dating, was one service considered superior to the other? All users were between 30 and 40 years old All users had to be active (i.e.

they were paying members of either site), were currently seeking dates, and had been on at least one date via their site in the last month.

Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.Mintel analyst Rebecca Mc Grath also points out that popular apps such as Tinder, Grindr and Hinge have tapped into wider mobile and social networking habits in order to drive acceptance.“The popularity of free dating apps has made a big impact on online dating over the last several years by dispelling perceptions, opening up online dating to a new market and driving mobile usage,” she says.Here are five facts about online dating: Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.